Beauty Influencers Partner with Charities for Limited-Edition Lash Fundraisers
Beauty influencers partner with charities on limited-edition lash fundraisers, featuring vegan, cruelty-free designs, sustainable production, and impactful giving—driving trends in socially responsibl...
Lash Brands Launch Compact Packaging with Built-In Applicators
Leading lash brands are launching compact packaging with built-in applicators, addressing portability and hygiene needs while simplifying application for beginners and pros, reshaping the false lash u...
False Eyelash Sales Spike During Graduation Season for Formal Looks
Graduation season drives a significant spike in false eyelash sales, as young consumers seek formal, camera-ready looks for ceremonies and proms. Explore trends, consumer preferences, and market dynam...
Lash Trends Inspired by K-Dramas Drive Demand for Natural Wispy Styles
K-Drama lash trends drive global demand for natural wispy false lashes, favored for their lightness, subtle volume, and "everyday sophistication" aesthetic. Explore style features, market growth, and ...
Raw Material Shortages Force Lash Brands to Explore Alternative Fibers
Raw Material Shortages Force Lash Brands to Explore Alternative FibersThe false eyelash industry, a cornerstone of global beauty markets, is grappling with an unprecedented challenge: raw material sho
Lash Brands Use Customer Feedback Surveys to Improve Product Designs
Explore how top lash brands use customer feedback surveys to enhance product designs, from material selection and length customization to comfort and style, driving innovation and boosting customer sa...
Lash Extension Certification Bodies Update Exam Standards
Lash Extension Certification Bodies Update Exam Standards: Key Changes and Industry ImpactThe lash extension industry has seen exponential growth in recent years, driven by rising consumer demand for
Lash Extension Salons Implement Contactless Booking and Payment Systems
Lash extension salons are adopting contactless booking and payment systems to meet client demands for safety and convenience, reducing touchpoints, boosting efficiency, and enhancing the overall custo...
Elderly Consumer Segment Drives Demand for Easy-Application False Lashes
Elderly Consumer Segment Drives Demand for Easy-Application False LashesThe global false eyelash market is witnessing a notable shift, with a growing segment of elderly consumers emerging as key drive
Beauty Retailers Offer Free Lash Styling Sessions with Purchases
Beauty retailers are boosting sales and loyalty with free lash styling sessions, offering personalized guidance to customers purchasing false lashes. These sessions address application challenges, dri...
