Brands Launch Lash Kits for Beginners with Step-by-Step Guides

Brands are launching beginner-focused lash kits with step-by-step guides to simplify at-home application, targeting novice users who cite difficulty as a barrier. These kits include lightweight lashes...

Luxury Hotels Partner with Lash Brands for In-Room Beauty Kits

Luxury hotels are partnering with high-end lash brands to launch in-room beauty kits, merging hospitality and beauty to meet traveler demand for personalized, premium experiences. These kits feature t...

Lash Brands Expand into Travel-Sized Packaging for On-the-Go Use

Lash brands are expanding into travel-sized packaging to meet demand for on-the-go convenience. Explore how compact designs, material innovation, and consumer trends are reshaping the lash industry’s ...

Beauty Retailers Offer Lash Styling Workshops for Customers

Beauty retailers are offering lash styling workshops to meet consumer demand for DIY beauty skills, combining hands-on training, personalized guidance, and product education to boost engagement and lo...

False Eyelash Brands Target Gen Alpha with Kid-Friendly Costume Lashes

False Eyelash Brands Tap Gen Alpha Demand with Kid-Friendly Costume LashesGen Alpha, the generation born between 2010 and 2025, is redefining consumer trends—and false eyelash brands are taking notice

Lash Manufacturers Adopt Energy-Efficient Production Methods

Lash Manufacturers Embrace Energy-Efficient Production to Drive SustainabilityThe global lash industry is booming, fueled by rising demand for personalized beauty products and the growing influence of

False Eyelash Market Adapts to Changing Import/Export Regulations

False Eyelash Market Adapts to Changing Import/Export Regulations: Strategies and TrendsThe global false eyelash market, valued at over $12 billion in 2023 and projected to grow at 7.8% CAGR through 2

False Eyelash Sales Impacted by Global Shipping Delays

Global shipping delays disrupt false eyelash sales, impacting manufacturers, retailers, and consumers. Explore how supply chain bottlenecks, rising costs, and shifting trends affect the fast-paced las...

Smart Mirrors with Lash Recommendation Features Debut in Stores

Smart mirrors with lash recommendation features are revolutionizing in-store beauty shopping—blending AI analysis, AR try-ons, and personalized suggestions to solve trial pain points,

False Eyelash Market Adapts to Consumer Demand for Transparency

The false eyelash market is adapting to rising consumer demand for transparency, focusing on ingredient clarity, ethical production, and sustainable practices. Brands respond with certifications, supp...