Brands Launch Lash Care Sets with Hypoallergenic Cleansers

The global false eyelash market is booming, with Grand View Research reporting a valuation of $1.8 billion in 2023 and a projected CAGR of 6.2% from 2024 to 2030. As demand surges, consumers are no longer just focused on lash style—they’re prioritizing post-wear care, especially those with sensitive skin. This shift has led leading lash brands to roll out innovative lash care sets, with hypoallergenic cleansers taking center stage.

Traditional makeup removers and facial cleansers often contain harsh ingredients like alcohol, fragrances, or sulfates, which can irritate the delicate eye area, cause redness, or weaken lash adhesives. For the 30% of users with sensitive skin (per a 2024 Skin Care America survey), this has been a major pain point, often leading to premature lash shedding or discontinued use. Recognizing this gap, brands are now integrating hypoallergenic cleansers into comprehensive care kits, designed to clean gently while preserving lash integrity.

These new sets typically include a hypoallergenic cleanser, a soft lash comb, and sometimes a nourishing serum. The star component, the hypoallergenic cleanser, is formulated with skin-friendly ingredients: think oat extract for soothing, hyaluronic acid for hydration, and green tea extract for antioxidant protection. Crucially, they avoid common irritants—no parabens, phthalates, or synthetic dyes—and boast a pH level of 6.0-7.0, matching the eye’s natural acidity to prevent dryness or stinging.

Leading brands are already capitalizing on this trend. For example, LashLux, a top U.S.-based lash manufacturer, recently launched its “GentleGlow Lash Care Kit,” which includes a foaming hypoallergenic cleanser, a silicone lash brush, and a biotin-infused conditioner. “We tested 120 formulas over 18 months to ensure our cleanser removes waterproof mascara and lash glue residue without breaking down the adhesive bond,” says Maria Chen, LashLux’s product development lead. Early data from the brand shows 92% of testers with sensitive skin reported “zero irritation” after two weeks of use, and 85% noted their false lashes lasted 30% longer than with traditional cleansers.

Another key player, Eyelash Emporium, has focused on convenience with its “SensitiveCare Trio,” which features a travel-sized hypoallergenic micellar water cleanser, ideal for on-the-go touch-ups. “Consumers want products that work hard but are kind to their eyes,” explains James Wilson, Eyelash Emporium’s marketing director. “Our micellar formula uses tiny oil molecules to lift dirt and makeup, so you don’t need to rub—just swipe and go.”

Market analysts predict this shift toward gentle care will reshape consumer expectations. A 2024 survey by LashTrends found 78% of shoppers now check for “hypoallergenic” or “dermatologist-tested” labels before buying lash products, up from 52% in 2021. “Brands aren’t just selling lashes anymore—they’re selling a full lash health ecosystem,” notes beauty industry expert Lisa Wong. “By bundling cleansers with tools and serums, they’re solving multiple pain points at once, boosting customer loyalty and reducing return rates.”

For manufacturers, this trend underscores the need for cross-category innovation. “It’s not enough to make high-quality lash丝; we must also develop complementary products that protect the user’s investment,” says a spokesperson from a major lash丝 supplier. “Hypoallergenic cleansers are now a non-negotiable add-on for premium brands.”

As the market evolves, expect to see more brands investing in clinical testing and transparent ingredient lists. After all, when it comes to the eyes—one of the body’s most sensitive areas—gentleness isn’t a luxury; it’s a necessity. And with hypoallergenic lash care sets leading the charge, the future of false lashes looks both beautiful and irritation-free.